Australia - Dentists attack Coca-Cola over ads

Dentists attack Coca-Cola over ads
By melinda @ 9:35 AM :: 126 Views :: 0 Comments
Coca-Cola has been attacked over advertisements which suggest that drinking Coke is not harmful to teeth.
The full page ad, starring actress Kerry Armstrong, claims to bust "myths" that fizzy drinks are unhealthy.
The Australian Dental Association has called on Coca-Cola to withdraw the ad, which claims that saliva quickly washes away the drink, minimising decay.
ADA president Dr John Matthews (pictured) disagreed, saying this would not apply to many people who sip and constantly bathe their mouths in soft drinks during the day.
"And to say tooth decay isn't a major problem is suggesting the problem is receding. It is in countries with access to fluoride but it's still a big health problem," he said.
The association is considering lodging a complaint to the Australian Competition and Consumer Commission for false and misleading claims.
A Coca-Cola spokeswoman said it stuck by its ads. "We wanted to bust the myth that you can't consume Coca-Cola and have healthy teeth. This is simply not true."