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UK Against Fluoridation

Thursday, August 12, 2010

It's in the Water: Brooklyn Bagels Coming to Beverly Hills

It's in the Water: Brooklyn Bagels Coming to Beverly Hills
For all those in Los Angeles who swear there's no bagel like a New York bagel, you might have something local to chew on soon. "The Original Brooklyn Water Bagel Co. plans to open its first West Coast location on South Beverly Drive by year’s end," reports the Beverly Hills Courier.

There's a lot of science around this particular food item, and it's not the molecular gastronomy the BH diners might be used to. In order to mimic the taste of New York water without the "chlorine, ammonia and fluoride" that's added in, the bagel company's president, Steven Fassberg, explains that they've come up with a patented formula for water treatment of "two parts hydrogen, one part oxygen to produce laboratory grade water with the perfect taste profile of a New York product."

It's all about the water, and "replicating the New York water to make the perfect New York bagel has become the holy grail of bagel bakers outside of New York," remarks their company website. Customers can also taste the water in the upcoming location "in coffee, soda, ice cubes, soup stock and every other item on the menu that uses water."

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